Theme and Sub–Themes of the Conference
The main theme 'Emerging Trends in Business and Economy:
Mapping the Way Ahead' will cover the various sub–themes under the following areas :
Finance
- Infrastructure finance and financing innovations
- Forex and risk management
- Mergers, acquisitions and takeovers
- Myths and realities in behavioral finance
- Inclusive growth and microfinance
- MSME financing initiatives
Human Resource
- Gender and leadership issues in HRM
- Organizational communication and control-mechanisms
- Enhancing global competitiveness through IQ, EQ and SQ
- Employer branding and talent management
- Employee engagement issues in global scenario
- International HR practices and cross-cultural impacts
Marketing
- Innovative marketing strategies
- Cross-cultural marketing
- Social inclusion and rural marketing
- Retail marketing strategies
- Need for green and environmental marketing
- Hospitality, tourism and services marketing
Entrepreneurship
- Small business entrepreneurship
- Entrepreneurial resources and organizational choices
- Family business management
- Prospects of women entrepreneurship
- Social impact of enterprises
- Opportunities and threats for SMEs