Theme and Sub–Themes of the Conference
The theme ‘Trinity of MUDRA, Start-Up India and Stand-Up
India Schemes: Prospects and Challenges’ will cover the various
sub–themes under the following areas:
									
Human Resource
- Employment Generation, Self-Employment and Talent Management
 - Training and Skill Development - Going Beyond the Traditional Institutional Framework
 - Welfare and Social Security Safety Nets for Informal Sector
 - Digital India Initiative - Challenges of Digitisation and ICT
 
Finance
- Financial Architecture for MSMEs
 - Micro Finance, Crowd Funding and Financial Inclusion
 - Investment Promotion for MSMEs and Contribution to Industrialization
 - Regulatory Compliances and Procedures
 
Marketing
- Establishing Market Linkages
 - Business Environment and Market Dynamics
 - Customer Engagement and Branding (Establishing Market Identity)
 - Rural Industrialization and Cluster Development
 
Entrepreneurship And Technology
- Entrepreneurship Promotion and Development
 - Promoting ICT Use and E-Commerce by MSMEs
 - Product Standards and Total Quality Management
 - Transnational Entrepreneurship and Innovation – ATAL Innovation Mission