Theme and Sub–Themes of the Conference
The main theme 'Make in India Initiative : Role and Challenges
for SMEs in the Global Perspective' has been subdivided to cover the
various sub–themes under the following areas :
									
Human Resource
- Training and Up–grading Skills – Leadership and Management Practices
 - Talent Management and Employee Engagement
 - Awareness for Social, Ethical and Environmental Concerns
 - Change Management – Transforming the World of HR
 
Finance
- Financial Architecture for SMEs : Financing Innovations
 - Micro Finance and Financial Inclusion – Institutional Framework including role of MUDRA Bank
 - Investment Promotion for SMEs Development
 - Incentives, Schemes and Policies of FIs and Government for SMEs
 
Marketing
- Establishing Market Linkages for the Global Market
 - Business Environment and Market Dynamics
 - Branding, Customer Engagement and Establishing Market Identity
 - Green Marketing and Online Marketing
 
Entrepreneurship, Technology, Production and Operations
- Entrepreneurship Education and Skill Development
 - Innovation and Technology Up–gradation at Plant Production Level
 - Product Standards and Total Quality Management
 - Information Technology in Production and Processes