Theme and Sub–Themes of the Conference
The main theme 'Make in India Initiative : Role and Challenges
for SMEs in the Global Perspective' has been subdivided to cover the
various sub–themes under the following areas :
Human Resource
- Training and Up–grading Skills – Leadership and Management Practices
- Talent Management and Employee Engagement
- Awareness for Social, Ethical and Environmental Concerns
- Change Management – Transforming the World of HR
Finance
- Financial Architecture for SMEs : Financing Innovations
- Micro Finance and Financial Inclusion – Institutional Framework including role of MUDRA Bank
- Investment Promotion for SMEs Development
- Incentives, Schemes and Policies of FIs and Government for SMEs
Marketing
- Establishing Market Linkages for the Global Market
- Business Environment and Market Dynamics
- Branding, Customer Engagement and Establishing Market Identity
- Green Marketing and Online Marketing
Entrepreneurship, Technology, Production and Operations
- Entrepreneurship Education and Skill Development
- Innovation and Technology Up–gradation at Plant Production Level
- Product Standards and Total Quality Management
- Information Technology in Production and Processes